How does one ensure that the kilt on the rack (that a customer is trying on right now) does not get sold at the same moment via the online web site?

And vice-versa.

And literally a trillion other possible combinations to worry about…

We wrestle with this stuff every single day, and try to make things right when they go wrong. In the end, we are a small company trying to do the right thing, and feed an insatiable demand. Every single kilt we make gets sold. Online, off the rack, over the phone, etc. We expand capacity as fast as possible, and still can’t possibly meet demand. Every kilt has 5 people waiting for it, probably.

And every single month our entire stock of kilts is restored. (We produce according to size… so all 36’s today, 37’s tomorrow, etc.)

But during that month, even more people have lined up for the kilts we are making.

If manufacturing in the US our of US-made materials was easier, we would be a WHOLE lot bigger.

Best thing to do on any given day is walk in to a Utilikilts retailer, grab the kilt you want, pay for it, and walk out.

Second best is to call a shop and see what they have in stock.

Third is deal with some dumb piece of software that can’t adapt to a constantly-changing world.